art direction & motion design

Dan Sampson is an artist from Toronto, Canada
who specializes in Art Direction, Motion Design, and Video Editing.

Prisidio

Video for Connected TV & Online/Social Media

Agency: StackAdapt

Client: Prisidio

Creative Strategist: Benedict Wong

Art Director: Dan Sampson

Motion Designer: Aswin Balaji

Project Description:

This video project was the result of a collaborative effort between our team at StackAdapt and Prisidio's forward-thinking approach to cybersecurity.

Working closely with the client, our creative strategists engaged in in-depth discussions to understand Prisidio's unique value proposition and their creative needs. These conversations provided valuable insights into the client's vision, target audience, and the core message they wanted to convey. Drawing from this strategic foundation, I took the lead in crafting a compelling script that effectively captured Prisidio's mission and benefits.

To bring our script to life, I presented a storyboard that visually depicted the video's narrative, allowing the client to see our vision before production. The client's active involvement in this stage ensured that the creative direction aligned seamlessly with their branding and goals. With their valuable feedback and approval, we moved forward with confidence.

Once the script and storyboard were finalized, our talented motion designer, Aswin, stepped in to create the dynamic motion graphics that would enhance the video's visual impact. As a cohesive team, we coordinated every aspect of the production, from shooting to post-production, with the singular goal of delivering a successful ad that would resonate with Prisidio's exclusive new clients. The collaborative spirit, creative synergy, and commitment to excellence ultimately culminated in a powerful video that effectively introduced Prisidio to the world, setting them on a path to success in their market.

Jacaranda

Video for Connected TV & Online/Social Media

Agency: StackAdapt

Client: Jacaranda

Creative Strategist: Josephine Yeo

Art Director/Motion Designer: Dan Sampson

Project Description:

Crafted exclusively for CTV and social channels, this dynamic content aims to raise awareness and drive viewers to explore Jacaranda Finance's diverse range of financial solutions. The video showcases the brand's commitment to accessibility and transparency, emphasizing flexible loan options and a hassle-free application process. Through captivating visuals and a compelling narrative, we invite audiences to discover the possibilities that Jacaranda Finance offers.

Vital @ GT

Video Explainer for Grant Thornton

Agency: Key West Video

Client: Grant Thornton

Art Director/Motion Designer: Dan Sampson

Project Description:

Explainer video for Grant Thornton introducing their employee health and wellness app called “Vital @ GT”. For this project I worked from a provided script to create character designs, produce storyboards and animate the video in After Effects.