Groupon

Video Ad for Connected TV

Project Description:

This video project was the result of a collaborative effort between our team at StackAdapt and Prisidio's forward-thinking approach to cybersecurity.

Working closely with the client, our creative strategists engaged in in-depth discussions to understand Prisidio's unique value proposition and their creative needs. These conversations provided valuable insights into the client's vision, target audience, and the core message they wanted to convey. Drawing from this strategic foundation, I took the lead in crafting a compelling script that effectively captured Prisidio's mission and benefits.

To bring our script to life, I presented a storyboard that visually depicted the video's narrative, allowing the client to see our vision before production. The client's active involvement in this stage ensured that the creative direction aligned seamlessly with their branding and goals. With their valuable feedback and approval, we moved forward with confidence.

Once the script and storyboard were finalized, our talented motion designer, Aswin, stepped in to create the dynamic motion graphics that would enhance the video's visual impact. As a cohesive team, we coordinated every aspect of the production, from shooting to post-production, with the singular goal of delivering a successful ad that would resonate with Prisidio's exclusive new clients. The collaborative spirit, creative synergy, and commitment to excellence ultimately culminated in a powerful video that effectively introduced Prisidio to the world, setting them on a path to success in their market.

Agency: StackAdapt

Client: Groupon

Creative Strategist: Jessica Uttley

Motion Designer: Dan Sampson

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